Give the maximum media visibility to the initiative raising awareness among the general public and creating a network among all stakeholders: patient associations, scientific societies, pharmaceutical companies, institutions.
In order to reach the widest possible audience, we have planned a communication strategy that exploits all the media channels with targeted content, specifically created for the Italian market.
We dealt with the management of the press office and the national press conference and we produced the video for the Rai Social Action Department. We have coordinated a dense network of relationships among different stakeholders and managed the sponsors by inserting additional disciplinary areas (veterinarians, ophthalmologists, oral hygiene, etc.).
Our approach proved to be successful, as demonstrated by the achievements: 1800 releases between traditional and web media, 35 national and local tv news and radio interviews, 1400 local events in more than 700 Italian municipalities.
traditional and new channels