Strategic Design

Forum: “Together for Diabetes”

Public Affairs

 

challenge

Industry and Public Healthcare System join forces to reaise awareness on chronic diseases and health policies.

solution

We defined a strategy to collect enough data to obtain a statistical analysis aimed at supporting the project’s health policies.
We created a Road Show, an itinerant event with the aim of interacting directly with the targeted audience. every event ended with the drafting of a document that could be included in future legislation.
We created a network between the private industries and the Public Healthcare System, also managing meetings between the parliamentary intergroup and the various stakeholders (health councilors, patient associations, hospital and local doctors, spending decision makers). The goal was to promote on a local level the importance of continuous care, social and health care assistance for diabete patients.

01

Strategy
Project
Design

02

Relations
Involving public and
private stakeholders

03

Communication
Activities for
brand reputation

04

Execution
Managing Road Show
Appointment
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3