A pharmaceutical company, dealing with a new off label use in the cardiovascular field, felt the need to give a new identity and a new image to a mature product.
After an in-depth study of the product’s pharmacological history and an accurate competitor analysis, we proposed a medical copywriting service that guaranteed the right combination between the medical and marketing needs.
The project developed into a careful research and study of the literature on the molecule and the drug’s active ingredient. In order to achieve the shared marketing goals, an integrated digital communication plan was created to convey the visual messages on media platforms such as websites, DEM campaigns, newsletters and videos.
analysis in collaboration with client’s team
defining the Brand Architecture
and product storytelling