Strategy
National Awareness Campaign and Hepatitis Screening Project
Project
To increase awareness of the burden of hepatitis B and C and protect the fragile over-65 population from these chronic conditions. To offer a prompt and efficient linkage to care for patients to reduce the risk of developing severe complications.
In collaboration with institutions and hospitals, we structured a national awareness and screening program for Healthcare Residences to provide tailored counselling to over-65 citizens with free screening for hepatitis B and C.
The program was supported by a multichannel digital communication strategy to increase reach-out and promote the activities to a broad audience.
01
Therapeutic area evaluation
Understanding the incidence and prevalence of hepatitis B and C in Italy
02
STAKEHOLDERS ENGAGEMENT
Identify and engage critical institutions and hospitals to support and provide insight on the project development
03
AWARENESS CAMPAIGN
Comprehensive multichannel digital approach to maximise the reach
04
COUNSELLING & SCREENING
Tailored counselling and screening activities followed by linkage-to-care
