National Awareness Campaign and Hepatitis Screening Project
To increase awareness of the burden of hepatitis B and C and protect the fragile over-65 population from these chronic conditions. To offer a prompt and efficient linkage to care for patients to reduce the risk of developing severe complications.
In collaboration with institutions and hospitals, we structured a national awareness and screening program for Healthcare Residences to provide tailored counselling to over-65 citizens with free screening for hepatitis B and C.
The program was supported by a multichannel digital communication strategy to increase reach-out and promote the activities to a broad audience.
Therapeutic area evaluation
Understanding the incidence and prevalence of hepatitis B and C in Italy
Identify and engage critical institutions and hospitals to support and provide insight on the project development
Comprehensive multichannel digital approach to maximise the reach
COUNSELLING & SCREENING
Tailored counselling and screening activities followed by linkage-to-care
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