A global pharmaceutical company needed to launch a new oncology drug in the Italian market. The aim was to share medical, and scientific information on the molecular mechanism and clinical results among specialists to increase disease and product awareness in specific areas.
A multichannel strategy was implemented to promote awareness of the condition and current/innovative therapeutic approaches.
The online communication model included a scientific information plan with actions both in the premarketing and marketing phase. Offline activities supported the communication strategy to promote scientific discussions among KOLs in different areas across the country, facilitating clinical knowledge sharing and networking.
Strategic planning and therapeutic area analysis
Understanding the strength and weaknesses in different geographic areas within Italy
Comprehensive scientific communication with relevant clinical data
In-person activities to discuss clinical data and promote knowledge sharing among specialists
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