Communication Design

Communication Project in Schools

Creativity

challenge

Enhance the national project “A paw in the family”, which involves veterinary doctors in classes elementary schools in order to prepare children to welcome a puppy in the family.

solution

Addressing an audience of children aged 6 to 10, we have designed an educational format with interactive lessons animated by play and fun.
For this reason we have created an animated character who became the mascot of the project in various formats according to communication needs: comics, social media card, educational support material, mascot costume.

01

Communication design
Creativity and
concept

02

Hero Branding
Creation of Hero
to support branding

03

Creativity
Design mascot to
communicate in and out of school

04

Education & Social
Graphic Design and
Comic Illustration

05

Content
Copywriting for
different channels
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