Enhance the national project “A paw in the family”, which involves veterinary doctors in classes elementary schools in order to prepare children to welcome a puppy in the family.
Addressing an audience of children aged 6 to 10, we have designed an educational format with interactive lessons animated by play and fun.
For this reason we have created an animated character who became the mascot of the project in various formats according to communication needs: comics, social media card, educational support material, mascot costume.
to support branding
communicate in and out of school